Nigeria has a very active online population. The websites Nigerians visit most often offer a clear look into their daily lives, interests, and habits. Internet usage in Nigeria has grown at an incredible rate over the last few years.
This information, compiled by SEMRUSH for August 2025, shows a digital landscape that is both global and local.
The data shows a mix of global tech giants, local social media platforms, and betting sites.
The top platforms reflect a need for information, entertainment, and connection. They also show a strong interest in sports and gaming. This list is a snapshot of what Nigerians are doing online.
The list confirms that Nigerians are big users of the internet. The number of visits to these top websites is in the millions.
1. Google
Visits: 392.91 million
Google is the most visited website in Nigeria by a very large margin. It is the main gateway to the internet for most Nigerians. People use it to search for everything, from news and school work to business information and local addresses.
The reason for its popularity is simple. Google is seen as a reliable and fast source of information. It provides access to a huge amount of knowledge. This is very important for a country with a young population that is focused on education and self-improvement.
Beyond just search, Google’s other services are also very popular. Tools like Google Maps, Google Translate, and Gmail are widely used. These services have become a part of daily life for millions of Nigerians, making Google an essential part of the country’s digital world.
2. YouTube
Visits: 54.31 million
YouTube is the most popular video platform in Nigeria. It is a main source of entertainment, education, and news. The platform’s high number of visits shows a strong preference for video content among Nigerians.
The platform’s growth has been fueled by Nigeria’s rich culture. Nigerian music videos, comedy skits, and vlogs attract millions of views. YouTube has given local creators a global stage. This has helped to build the country’s creative industry.
YouTube is also a key learning tool. Many Nigerians use it to watch tutorials, learn new skills, or get information on a wide range of topics. The platform has become an important part of both entertainment and education.
3. Sportybet
Visits: 53.68 million
Sportybet is a leading sports betting platform. Its high rank on this list shows how popular sports betting is in Nigeria. The platform allows users to bet on many different sports, with football being the most popular.
The reasons for its popularity are clear. Sportybet has a user-friendly mobile app. It also offers fast payouts. The platform is well-known for its live betting options. This allows users to place bets as a game is happening, which adds to the excitement.
The rise of sports betting websites reflects a major trend in Nigeria’s economy. These platforms provide a form of entertainment and a chance to make money. Their high number of visits shows their deep penetration into Nigerian society.
4. Facebook
Visits: 51.47 million
Facebook is one of the most used social media platforms in Nigeria. It is a major way for people to connect with friends and family. It is also a key tool for businesses to reach customers and for news to be shared.
Its popularity comes from its ability to connect people and communities. It has a large user base across different age groups. Many small businesses use Facebook pages to sell products and services. The platform is also used for community groups and public discussions.
Facebook’s position on this list shows its importance in Nigerian social life. It is not just a place for personal updates. It is a vital platform for communication, business, and community building.
5. Xvideos
Visits: 42.05 million
Xvideos is an adult content website. Its high rank on the list shows that there is a large audience for this type of content in Nigeria. This is a topic that is often not talked about. But the data shows it is a very common type of online activity.
The website’s popularity is due to its content and its accessibility. Many adult websites are easily accessible on mobile devices. They often use less data, which is important for many Nigerian internet users.
The presence of this website on the list is a reflection of the reality of internet usage. It shows that people use the internet for many different reasons. It confirms the popularity of adult entertainment in the country.
6. ChatGPT
Visits: 36.35 million
ChatGPT is a new type of website on this list. It is an AI chatbot that can answer questions and create text. Its high ranking shows that Nigerians are very interested in new technology and artificial intelligence.
The website’s popularity comes from its many uses. Students use it for school work and research. Writers use it to get ideas. Professionals use it to help with their work. It is a powerful tool for learning and creating.
The high number of visits to ChatGPT shows that Nigerians are fast to adopt new technologies. They see the value of AI tools. This also points to a growing tech-savvy population in the country.
7. Bet9Ja
Visits: 26.52 million
Bet9Ja is another major sports betting site. It has a strong presence in Nigeria. It is a very well-known brand. Its high number of visits proves its popularity as a go-to platform for sports fans who enjoy betting.
Bet9Ja has built its trust over many years. It has a large network of physical betting shops across the country. This mix of online and offline access has helped it stay a market leader. It is known for its many different betting options.
The strong presence of Bet9Ja shows that sports betting is a big business in Nigeria. Its high rank on the list, along with Sportybet, shows that this is a key part of Nigerian digital life.
8. X (formerly Twitter)
Visits: 25.88 million
X is a very important platform for real-time news and public discussion in Nigeria. It is where many political and social debates happen. Its high rank shows its importance, especially for news and public opinion.
Its popularity is due to its fast-paced nature. It is a key source for breaking news. It is also used by politicians, celebrities, and regular people to share their thoughts and opinions. The platform has a very active community.
X has had a major impact on Nigerian society. It has been at the center of many social movements and political conversations. It remains a key place for open dialogue and information sharing.
9. Xnxx
Visits: 18.99 million
Xnxx is another adult website. Its position on this list shows a similar trend to Xvideos. It confirms that adult content is a big part of the online world for many Nigerians.
The website’s high number of visits is due to the demand for this type of content. It is a very common type of online activity. The website’s easy access and a large amount of content make it very popular.
The presence of this website on the list, along with Xvideos, is a very telling fact. It shows that a major portion of internet traffic in Nigeria is for adult content. This is a simple reality of online usage.
10. Etherealweb
Visits: 18.96 million
Etherealweb is a web hosting and services platform. It is a less common type of website to appear on this list. Its high ranking suggests a strong interest in technology and building websites among Nigerians.
The reason for its popularity is that many Nigerians are trying to start online businesses. They need to build websites for their work. A website like this would provide the tools and services needed to do that.
Its position on the list is a very good sign. It shows that many Nigerians are not just consuming content. They are also creating it. It points to a growing number of entrepreneurs and a strong interest in the digital economy.
11. Instagram
Visits: 18.81 million
Instagram is a major social media platform in Nigeria. It is very popular with young people. The platform is a key place for sharing photos and videos. It is also used by influencers and brands.
Its popularity is due to its focus on visual content. Many Nigerians use it to express their style, share their lives, and connect with other people. It is a major tool for influencers and small businesses.
Instagram’s presence on the list shows its importance in Nigerian culture. It is a place where trends start and where people build their personal brands. It is a very active platform for social life and business.
12. Flashscore
Visits: 17.28 million
Flashscore is a live sports scores website. Its position on this list confirms the deep love for sports in Nigeria. It provides real-time updates for football and many other sports.
Its popularity comes from its speed and accuracy. Many Nigerians use it to follow live games from all over the world. It provides fast updates on scores, and it is a key tool for sports fans who can’t watch a game.
Flashscore’s presence on this list shows how important sports are to Nigerians. It is a key tool for fans who want to stay up-to-date on their favorite teams. It is also a very useful tool for people who bet on sports.
