itel hosts first edition of Tour de Nigeria 60KM cycling challenge
itel, a leading smart technology brand dedicated to making innovation accessible to all, in collaboration with Cycology, Nigeria’s foremost cycling club, successfully hosted the inaugural Tour de Nigeria Cycling Challenge on November 2, 2025, in Lagos.
Supported by Pocari Sweat, the Lagos State Sports Commission (LSSC), and Google, the 60KM Challenge was more than just a sporting event — it represented a fusion of innovation, resilience, and lifestyle, attracting fitness enthusiasts, tech lovers, and cycling communities from across the state.
Speaking at the event, Chuks Obikwame, ATL Marketing Manager, Accessories & Small Appliances, itel Nigeria, highlighted the importance of the initiative, saying: “For us at itel, Tour de Nigeria is more than a cycling challenge – it’s about bringing people together through fitness, passion, and smart technology. With the Apex N10 Smartwatch, we’ve introduced an accessory that supports health and functional training. We hope to continue this tour across Nigeria in the coming months, expanding its reach and inspiring more Nigerians.”
Also speaking, the Club Captain of Cycology, Mr. Olukunle Osunkunle, commended the partnership, noting: “Our collaboration with itel reinforces how corporate support can drive sports development. It’s exciting to see technology brands like itel align with our vision to promote wellness, inclusivity, and community engagement through cycling.”
He further explained that the event reflects Cycology’s continued commitment to developing the sport at the grassroots level.
The partnership underscores itel’s dedication to supporting community-based initiatives that encourage wellness, healthy living, and social connection.
With the successful debut of the Tour de Nigeria 60KM Road Cycling Challenge, itel has set a new benchmark for fitness-focused brand experiences in Nigeria, merging technology with lifestyle and community engagement.
