NPFL seals fresh 5-year N2.14bn broadcast deal to tansform local football

The Nigeria Premier Football League (NPFL) has finalized a landmark N2.14 billion exclusive broadcast and data management agreement aimed at transforming league operations, enhancing transparency, and expanding the league’s reach to millions of fans across Nigeria and beyond. 

The Memorandum of Understanding (MoU) was officially signed yesterday at the Continental Hotel, Abuja.

The deal establishes strategic partnerships with Inview Technologies Nigeria Limited, AS Production Hub Limited (ASPH), and Roundup Technologies Limited. 

Under the terms of the agreement, Inview Technologies will serve as the NPFL’s principal partner for a five-year period, investing a total of N2 billion, including an N800 million upfront payment. Additionally, Roundup Technologies has committed N140 million to the collaboration, bringing the combined value of the partnerships to N2.14 billion over five years.

The partnership covers exclusive broadcast, data management, and commercialization rights—a comprehensive package designed to upgrade the NPFL’s digital infrastructure and improve operational efficiency. Through this initiative, the league’s technology partners will deploy advanced systems for data collection, analytics, and digital operations, which will strengthen match reporting, performance tracking, player statistics, and club management. These innovations are also expected to enhance fan engagement and ensure transparency in league activities.

Speaking at the signing ceremony, NPFL Chairman Hon. Gbenga Elegbeleye described the agreement as “a major milestone in the NPFL’s mission to modernize its operations and position Nigerian football among the best-managed leagues globally.”

He emphasized the importance of bringing football to every home, stating, “We all know that Nigerians already love football. When we started the league in 2022, it wasn’t on television at all. And we know that a league without television coverage is not really a league.”

Elegbeleye highlighted the need for accessibility, noting that “the country must be able to see us more. The average Nigerian—about 40 million people—still watches on analogue television.” He added that the new broadcast plan will allow fans to follow matches from their homes: “With this new plan, an average Nigerian will be able to watch from home — once you have any basic TV setup, you can follow the NPFL. Again, our goal is to eventually have our own television station dedicated to the league.”

Echoing his remarks, NFF President Ibrahim Gusau expressed optimism about the initiative, saying, “We want this partnership to begin — to ensure that every household with a television set can have the opportunity to watch our league matches with ease. That is why we took our time to bring everyone together today, to make sure we all see and understand the vision behind this initiative.”